Consumer Responses to Outdoor Advertising:

A Case Study of Lenticular Ads

Abstract

The principal aim of this dissertation is to analyse and compare consumer responses to outdoor ads using two different printing techniques: 3D lenticular and standard 2D. Research in this field is scarce and therefore a new research model had to be constructed and justified with the current academic literature on the basis of a selected Rational and Emotional Hierarchy-of-Processing Model. Placing the role of emotions in the forefront allowed us to compare the reactions to two ads printed in different techniques (same rational content).

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Content-adaptive Lenticular Prints

Abstract

Lenticular prints are a popular medium for producing automultiscopic glasses-free 3D images. The light field emitted by such prints has a fixed spatial and angular resolution. We increase both perceived angular and spatial resolution by modifying the lenslet array to better match the content of a given light field.

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Lenticular lids provide for success

Case study

Kraft Foods’ Philadelphia is a big name in its stable and a solid performer. Research also found that the soft cheese is versatile as a cooking ingredient. As Simon Clarke finds, this now forms part of a new pack drive

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